Hello! I’m Katy.

As a twenty-something millennial, I suppose you could say that I grew into my current self online. From the early days of the dial-up tone ringing through our family home, to carving out a career in digital, to now developing my own business entirely online— it’s safe to say that I have witnessed and experienced the evolution and power of digital first-hand. I love nothing more than helping small businesses harness that power to take their brand to new heights.

With a background in digital marketing, a love for all things digital and a life-long, unrelenting passion for writing, I can breathe new life into your brand. I offer bespoke content, copywriting and social media management services to revamp your brand presence, align it with your vision, and transform your products and/or services.

I previously worked as the Digital Marketing Manager for Belfast based company MyBaggage (previously Uni Baggage). I specialised in crafting regular bespoke content and copy for the company’s website, blogs, email newsletters and social media channels. I was also in charge of overseeing paid social media campaigns, as well as social media community management and influencer outreach.

I have written for both B2B and B2C clients, and thoroughly enjoy researching deep into new topics. Although I specialise in B2B marketing topics, I am also well-versed in covering travel and university and degree-related industries. I also enjoy covering various industries such as music, pop-culture, fashion and beauty.

When I’m not running my own business, you’re most likely to find me writing over on my music blog Girl On Vinyl, travelling to a new city to see one of my favourite bands, or getting lost in a new book.