How To Get Started on Pinterest For Business
Confession time: I am obsessed with Pinterest. Like, I-pin-things-in-my-dreams obsessed.
If you are a small business, a blogger, an influencer, an online content creator— you need to utilise Pinterest.
Contrary to popular belief, Pinterest isn’t just for planning your home renovation.
(That said, I do have over 1,000 pins in my interiors boards…)
It’s great for those things— but it’s even better for business and growing your online presence.
Because it’s a search engine.
There are thousands— scratch that, millions of Pinterest users all over the world and, more often than not, they’re on the platform searching for something specific. Whether it be a recipe, a tutorial, inspiration, ideas— the list is truly endless.
So, if you establish a presence on Pinterest, you’ll be there when you ideal audience searches for something in your niche.
What is Pinterest and how does it work?
First thing’s first, let’s quickly break down what Pinterest actually is and how it all works.
It isn’t just another social media platform— like I said before, it’s a search engine.
It is made up of pins (a visual representation of a product or idea) which a user saves for future reference on a board (a collection of pins, usually with a common theme). When a user clicks on a pin, it enlarges the image and shows a description. The majority of pins are also usually accompanied by a link, most commonly a blog article or product page with more information.
Why should I utilise Pinterest for business?
Three words: free traffic source.
With over 250 million active Pinners, the potential for driving new visitors to your website is huge.
So, let me ask you this: why would you pass up such an opportunity to expand your reach?
It’s a no-brainer, really.
If you’re itching to get started, here’s how…
Step 1: Set up a business account
You might already have a personal Pinterest account set up, but if you want to make the most of Pinterest for your business, you need to set up a business account. Don’t worry, it’s easy and free to do so.
Having a business account as opposed to a personal account gives you access to pin analytics, such as your average daily viewers, top pin impressions, what people are pinning from your website and so on. A business account also gives you access to Pinterest’s ad platform.
In order to set up your business account, you can simply convert your personal account in the settings, or you can start a brand new account from scratch. The latter might be the better option if you’d prefer to keep your business separate from your personal interests, like your future wedding boards… or, in my case, my board solely dedicated to Matty Healy from The 1975…
Step 2: Claim your website
Next, you’ll need to claim your website on Pinterest in order to show that the links and pins are yours.
All you have to do is enter your website URL in the settings and hit “claim site”. That’s it!
Once you have claimed your website, you will then be able to apply for Rich Pins.
Rich Pins differ from regular pins, as they essentially give more information such as article headlines and site logos and names.
Step 3: Optimise your Pinterest account
Now it’s time to optimise your Pinterest account so that you become visible to your target audience.
There are a number of ways you can do this, but here are a few of the most important:
1. Writing a keyword-rich bio.
This is crucial for optimising your Pinterest account.
Your Pinterest profile description should be short and sweet, but it should also include smartly placed keywords.
Avoid stuffing your bio with keywords— it’s not necessary. Instead, place 2-3 keywords that are equal parts informative on what your business or blog is about, but that also naturally portray your personality. After all, its purpose is to give users an idea about who you are.
A bonus tip is to place relevant keywords within your account name and Pinterest URL— informative and naturally, of course.
For example, my Pinterest account name is Katy Mairs | Freelance Copywriter and Social Media Manager.
2. Writing keyword-rich pin and board descriptions.
Other places to include relevant keywords are within your pin descriptions and board descriptions.
For board descriptions, aim for 2-3 sentences— it’s long enough to include your keywords and let users know what your board is about.
For pin descriptions, you should aim to write a few sentences that add value to the pin— give the reader context and include a call-to-action to entice them to, well, take action. Not only do pin descriptions provide a great opportunity to include keywords, but they also give you the opportunity to tell the reader why this particular pin is exactly what they’ve been looking for.
3. Optimising your board titles.
Board titles are incredibly important for Pinterest SEO.
Not only will it help your boards to show up in search, but a good board title will attract attention and hopefully result in more repins.
While it’s totally fun to give your boards quirky names, it’s better to stick to something relevant, straightforward and searchable.
Much like anything else, mastering Pinterest for business can take time, and this post really only begins to scratch the surface, but these essential first steps will help you to get started on the right path. Above all, have fun with it, and soon you will see your efforts pay off.