I have written for both B2B and B2C clients, and thoroughly enjoy researching deep into new topics. Although I specialise in B2B marketing topics, I am also well-versed in covering travel and university and degree-related industries. I also enjoy covering various other industries such as TV, film music, popular-culture, fashion and beauty.
I recently worked with up and coming Canadian musician, Charlie Mauve and her team to craft a compelling artist bio for her debut appearance at Canadian Music Week in May 2019. I worked closely with her and her team to ensure her vision for this solo-project and, most importantly, her personality shined through in a concise and to the point bio.
MyBaggage (previously Uni Baggage).
MyBaggage are experts at shipping luggage around the world. The service is aimed at those travelling around the world, whether it be for leisure, work, to relocate or study abroad.
In my previous role as Digital Marketing Manager at MyBaggage, I specialised in crafting regular bespoke content and copy for the company’s website, blogs, email newsletters and social media channels including Twitter, Instagram and Facebook. I also managed paid social media campaigns, as well as social media community management and influencer outreach.
Working in-house at MyBaggage, I also headed the digital marketing for two B2B sister companies, creating content and copy for the websites, social channels and email campaigns.
The Scholarship Hub.
Launched in early 2013, The Scholarship Hub provide a tailored scholarship management and administration service. Whether you are interested in setting up a new scholarship or wish to promote an existing scholarship, The Scholarship Hub can help you meet your specific needs.
As The Scholarship Hub’s freelance copywriter, I craft well-researched, informative and engaging long-form and short-form search optimised articles for their blog when required.